"We'll attract a bride who is looking to reflect her vision. She may be a more mature or sophisticated bride."
Bhldn, which launched online this week, also offers vintage-look lingerie, accessories and jewellery, with tableware, cake-toppers and invitations launching in May 2011.
This blog has been designed to inspire future brides with key trends in wedding the bridal market as well as focus on past inspirations with a deeper interest in Vintage styled weddings.